After the success of the previous black argyle kit, Sporting Kansas City released the club’s new third kit featuring a monochromatic white and metallic silver jersey. The collared jersey features the signature argyle pattern showcased across the chest and incorporated atop the back of the uniform. The pattern is also shown on the reverse side of the socks.
The jersey reveal was supported by a promotional video released on sportingkc.com, marking a two-week campaign featuring #REFLECTSKC. The hashtag references not only the reflective nature of the jersey, but the reflective relationship between the club, fans, and city. The campaign roll-out also included 40 custom jersey boxes for national media members, social media re-skin, and mobile wallpapers.