Studio

Portland, Oregon

Sporting Kansas City

2015 Reflect SKC Launch Campaign & Packaging

After the success of the previous black argyle kit, Sporting Kansas City released the club’s new third kit featuring a monochromatic white and metallic silver jersey. The collared jersey features the signature argyle pattern showcased across the chest and incorporated atop the back of the uniform. The pattern is also shown on the reverse side of the socks.

The jersey reveal was supported by a promotional video released on sportingkc.com, marking a two-week campaign featuring #REFLECTSKC. The hashtag references not only the reflective nature of the jersey, but the reflective relationship between the club, fans, and city. The campaign roll-out also included 40 custom jersey boxes for national media members, social media re-skin, and mobile wallpapers.

Sporting Kansas City
Sporting Kansas City
Sporting Kansas City
Sporting Kansas City
Sporting Kansas City Lane Porter
Sporting Kansas City Lane Porter
Sporting Kansas City Lane Porter
Sporting Kansas City Lane Porter
Sporting Kansas City Lane Porter
2015 Sporting Kansas City MLS Cup Playoff Campaign
Sporting Kansas City
Sporting KC
Sporting KC
Sporting Kansas City
Sporting Kansas City
2015 Sporting Style Tees
Sporting KC Preki
Sporting Kansas City Preki
Sporting KC Lane Porter
Sporting KC Lane Porter
Sporting Kansas City x Boulevard Brewing Company Lane Porter
Sporting Kansas City x Boulevard Brewing Company Lane Porter