Portland, Oregon

Jordan X Paris Saint-Germain

Art Director – Lee Murphy
Designers – Lane Porter, Matt Wolff
Role – Seasonal Collection Narrative, Uniform Design (pattern, color, graphics, typography), prematch top, training collection & Collection VC

2018 Jordan x Paris Saint-Germain Collection

The world-first partnership between these two sporting icons sees the bold defiance of Jumpman meet Parisian flair. Featuring a Flight Knit Shirt, Coach Jacket, training apparel and kits, this subtly powerful collection will stand out in the stadium and on the street. “Jordan Brand and Paris Saint-Germain share a distinct position in sport and style, so to partner with the club is a natural fit,” says Michael Jordan.

Jordan’s thoughts are echoed by PSG president Nasser Al-Khelaifi who notes, “The partnership between Paris Saint-Germain and Jordan Brand reflects the ambition of both brands to combine style, performance and innovation. We share many values with Jordan Brand, which is known worldwide for its sporting heritage and exciting contemporary designs. We believe it is a partnership which will excite our fans, help us to reach new audiences and enhance our global reach.”

Created alongside Matt Wolff, we were responsible for designing all on-pitch apparel (black & white kits, goalkeeper, pre-match top, training pieces & PSG-Jordan lockup.)

This season, Paris Saint-Germain’s white kit takes the club’s traditional Hechter design and gives it a super-clean Jordan makeover. Brimming with Parisian flair, the shirt sports a slender version of the traditional “Hechter” band down its centre with a clean black and white colourway throughout.

Red accents—such as the subtle stripe on the neck—are a nod to the passion and heritage of both Paris Saint-Germain and the Jordan Brand. Another flash of red can be found hidden inside the shirt, where the new “PARIS” logo features a Jumpman in place of the A. This shirt was designed for the biggest stage—but made to be worn anywhere.

The centrepiece of the Jordan X Paris Saint-Germain Collection, this minimalist black kit is designed for elite competition—and for the street.