In 2014, Fox and Ash Barbershop set out to bring quality men’s grooming to the Midwest. Based in downtown McPherson, Kansas, F&A focuses on classic men’s haircuts, straight razor shaves and hot towel services. Their mission is simple, provide a quality and honest service and experience. F&A is located in an historic barbering landmark that has played host to barbers since the late 1800’s.
Today Fox & Ash has grown from a 200 sq ft room to four-chair barbershop. Alongside owner Caleb Porter, I had the opportunity to develop a brand strategy, identity system, product design, plan and implement retail space, and untimely launch the brand.
Fox and Ash Barbershop extends their brand to grooming products while welcoming a new friend, Ash the Fox.